Moral or immoral

 In the era of techological development , when adverstisement is forcefull dispensable media in our business daily life. Evidently, media communication , particularly, social network has immensly influences on people  because of their extensively speading  coverage. Admittedly, the postive aspects of advertising  help manny grant companies not only encourangely promote their branches's profile but also  expanssively motivate the customer's attention  to these company's promotion. Virtually, when social network, like facebook, twister, blog, and orther deverse popurlar networks are  prevalently overwhelming in our  society, apperantly, commercial  trader and enterprenuers mostly depend on the spreading powerful effectiveness of advertising which attribute to raise their sale .

Obviously, in the circumstance of Kia company, they use advertisement to draw customer's attentions for  their supportive campaign for the charity World Vision. Do you think  it is an ethical  manipulation or it's just simple advertising campaign  for reputing their company's profile. When I read this article, I remembered about the theory I had done many reseach for it, It is one of our compulsary task we have to do in communication and media class) In this theory , it refers to the altrulism, people always critise that altrulism is the principle or the traditional practice which concern on the other's welfare.But can we link  this theory in to the promotion campaign of Kia company? Obviously, no,  their When we are willing to  offer support for somone, in this situation, for starving children, it is not necessary to make a public manipulation, if Kia company would like to make a supportive promotion for the refugees form.war-torn Sudan, simply, the supportive motivation certainly  could be done in other way, they should not deliberately abuse using advertisement for boasting their brand, Aditionally In term of emotion , the company also posted  a threating  blackmail "if you do not click, it will one less family whose benefit is sicking" It is such an outrageous blackmail to manipulate the audiences's cooperation to their own business

In the competitive  trading environment,  when advertising is a dispensable tool for  bussinessman prominently  needs to stand out their branches  more noticeable than other company. But every good thing becomes bad when abused.

 doubtable or undoubtable, I think that Kia company has intentionally misled the audiences by  their dishonesty
 I think everything  consist  of dual aspects,. I think Kia might made a fool by their advertising , ideally, I think that when we come up or generate an supportive campaign concerning for poorverty, hungry, war-torned children, it is promptly a good ideas when company or enterpreturers are going to manipulate or launch a promotion by using social media network or online advertising , ascertainly, In my view,, it is   a crucial  idea that everything must be tranparent and autthentical.  It is the most disgustful thing when advertising is abusively over tradegy to draw the public  concern.