Its a Marketing Atrocity!!

It’s a marketing atrocity!! The marketing campaign run by Kia Motors aimed at getting ‘likes’ on their Facebook page in exchange for feeding one starving family a day,  has not only worked on over 4000 people but it has been deemed acceptable on some level, by the Facebook Corporation, the people who liked it and the charity that it was supposed to be linked with.
It’s a relief that some people did stand up and speak out.

There’ll always be greedy profit hungry individuals and the development of social media is just another avenue for these people to exploit. I’m not surprised, but rather saddened. 

It is necessary for businesses to promote sales and generate interest and a positive profile, but Kia Motors has made a bad move. As World Vision states it was possibly created as a promotional device with intentions of positive consequences, however from my view point it’s a shitty world when they can’t do something out of the goodness of their hearts and when it all comes down to dollars. Where’s the charitable donations, where’s the heart??

When it comes down to it using people’s genuine concern for starving kids in war-torn countries for the purpose of creating a potent advertising campaign is not the way to gain peoples approval of what you stand for. Quite frankly it’s not half obvious that Kia didn’t address this issue appropriately or with the sensitivity it deserved, it was all an advertising ploy. 

Looks like there’ll be a few new faces in the Kia Motors marketing department after this, as surely someone will be paying the price for this blunder.

Sincerely

Disappointed Citizen