The Internet emerged in the late 1980s and since then has expanded
vastly into what we enjoy today. The mass communication delivers through online
news, magazines and books, and now, the messages can be directed through email,
through Twitter and Facebook, and via blogs.
The blog provides an opportunity for audience to express their
views and opinions about whatever subject they interested in. With its
accessible feature, extent of distribution, reader can get as much information
as they can, whenever they want. They can go online and seek information via a
variety of news sources. Blog also has profoundly influenced on political
perspective; moreover it produces public discussion, reshapes or view of
journalism.
According to ShariVari, who wrote in an essay The influence of Political blog
sites on Democratic participation, has pointed out the influence of
blogging on politic
"A
computer-mediated environment may make it easier for citizens to express their
feelings about political candidates and allow them to speak more candidly than
if they were in a face-to-face situation. The diversity of the internet
gives citizens access to a wide variety of opinions and information that they
may not have access to otherwise, and this may play a role in changing or
shaping an individual’s political views. After disregarding any blog
sites that have a corporate financial objective or are engaging in political
agenda-setting, political blog site users can begin to discuss their personal
view points with peers."
Blogging is more objective and factual analysis. Indeed, the
impact of blog is increasingly cultivated.
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