64 Students Dead in New Jersey Massacre

a total of 64 students were killed in a school massacre  that took place in a New Jersey school this morning, the tragedy was initiated with pipe bombs being thrown into an assembly then the gunman standing at one of the few exists firing randomly into the terrified crowd of students before taking his own life as soon as police arrived on the scene.

Please refer to the following link for further information:

http://www.edition.cnn.com/2012/07/27/us/jersey-school-shooting/index.html?hpt=us_c1

The question now is, as he was a student himself should his count be raised to 65?

For anyone that tried to use that link, congratulations! you are part of this problem, but are you really to blame? Yes, but its not just you.

This problem extends beyond just "the media", the main problematic parties can be broken down into:

The media who sensationalizes tragedy 
Yes, they do this, but not simply because they can, but because they need too. They are in direct competition with their rival media outlets, if they don't get viewers > they don't get paid > they cease to exist. The fact that they not only are able to do things this way but that they must do it this way is a societal issue that lies squarely with the viewership.
"You can't create a monster and whine when it destroys a few buildings."
- Lisa Simpson, the Simpsons

The media who sensationalizes media intrusiveness
"we don't pander to the viewers and use cheap tactics to get ahead, we would never report on something like this in the way these media outlets would *shows clips of the news story* See how they are behaving? its disgusting right? here, watch it again!".
They are simply showing the same things but they aren't doing the sensationalism them selves, they are just showing other people doing it, which allows them to sit there on their moral high horse looking down on the mainstream. While they do not directly sensationalize specific tragedies, they do it for the greater societal issue of  humanity not being quite as civilized as we like to think, but they are worse as they do it with an over bearing sense of smugness.

The civilians who soak it up with no concerns for the morality of it
Of course we are drawn to stories like this, humanity has found death and violence entertaining for pretty much the entirety of its existence, from the ancient roman gladiators to people dueling to resolve mundane issues to modern full contact sports and violent fictional and non-fictional media. We claim that its terrible to like violence and that we should fight against it, it but we have done virtually nothing to stop it, there are people white-knighting the cause but its futile, it will never be stopped.

The civilians who publicly denounce the media
Most likely the ones white-knighting the anti-violence cause, similar to the anti-media media, all they do is draw additional attention to the things they claim to want to go away, and generally (not always) have the exact same sense of smugness that causes people who don't feel particularly strongly one way or the other to likely lean away from them and their futile cause.